Course: Essentials of Research Methodology_C | ili

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Select topic Unit I

Unit I
TOPIC

Introduction of Research
Define research, aims and objectives. Formulating the research problem, choice of research design, types of research design, and sources of experimental errors.

CO1: To describe the meaning and role of Research Methodology
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  Quiz 1
  Opened: Friday, 19 May 2023, 9:00 AM
  
  Closed: Friday, 19 May 2023, 10:00 PM
  
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Unit II
TOPIC: Sample and Sampling Design
Some basic terms, advantages and limitation of sampling, sampling process, types of sampling, types of sample designs, testing of hypothesis, determining the sample size, sampling distribution of the mean.
CO2: To formulate the research problem and understanding the major research designs.
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  Opened: Tuesday, 4 April 2023, 12:15 PM
  
  Due: Tuesday, 25 April 2023, 11:59 PM
  
  Q1. Discuss the concept of attitude and difficulties in measurement of attitude.
  Q2. Explain the use of scaling in marketing research.
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Select topic Unit III

Unit III
TOPIC: Scaling Techniques
The concept of attitude, difficulty of attitude measurement, types of scales, criteria for good test, use of scaling in marketing research.
CO3: To demonstrate the understanding of attitude, its measurement and its scaling.
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  Quiz 2
  Opened: Saturday, 20 May 2023, 4:00 PM
  
  Closed: Saturday, 20 May 2023, 6:00 PM
  
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Select topic Unit IV

Unit IV
TOPIC: Data Collection Methods
Secondary data, sources of secondary data, primary data, collection of primary data observation, Questionnaire, designing of questionnaire, interviewing. Data Processing and Tabulation: Editing coding, problems in editing, tabulation.

CO4: To understand various sampling techniques and develop understanding of data collection and fieldwork, and determine data sources and learn the art of designing a questionnaire.
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  Opened: Tuesday, 4 April 2023, 12:38 PM
  
  Due: Monday, 24 April 2023, 11:59 PM
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Select topic Unit V

Unit V
TOPIC: Data Analysis & Report Writing

Measurement of central tendency, dispersion, Tests of significance based on t, f and z distribution and chi- square test, Cross tabulation. Interpretation and Report Writing: Interpretation, types of research reports, guidelines for writing a report, writing a report format, evaluation of research report.

CO5: To enable students to analyze data using various techniques and to learn how to communicate the results and follow up.
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  UNIT5-NOTES-TEST OF SIGNIFICANCE File
Select topic General-Course Completion

General-Course Completion